NOT A WORLDRECORD.A NATIONALTRIBUTE.
“We are able to achieve what we can, due to brave hearts tirelessly working to keep us safe. The luxury of us — is on the blood, sweat, and lost lives of our National Heroes.”
Every step is a salute. Every mile is a promise. Every dream, worth running for.
“The pain of the run is nothing compared to the sacrifice of those who guard our borders. Every step is for them.”
KanyakumaritoKarakoram
Sea level to 18,000 feet. 5,000 km of brutal heat, altitude, and unforgiving terrain — every step a tribute to the Armed Forces who guard our borders.
The Centrepiece Moment
One woman arrives at the Kargil War Memorial after running across India to bow before the names of those who gave everything. This is the emotional heart of the campaign.
Partnership Tiers
This is not a sponsorship — it’s a tribute. Every rupee powers Sufiya’s steps, and every step is a salute to the Armed Forces.
Title Sponsor
- Official naming rights across all materials
- Primary logo on jersey — all 88 days
- Full vehicle wrap — both support vehicles
- First tag on every social media post
- 4 co-created brand videos with Sufiya
- Brand at all 11 city stops & war memorials
Co Sponsor
- Co-Powered by [Brand] credit — all materials
- Secondary logo on jersey
- Logo on both support vehicles
- 2 co-created brand videos with Sufiya
- Brand at 10 city stops & war memorials
- Brand credit in official documentary
Powered By Sponsor
- Powered by [Brand] — all digital & on-ground
- Tertiary logo on jersey — all 88 days
- Logo on both support vehicles
- 1 co-created brand video with Sufiya
- Brand at 6 city stops & war memorials
- Logo on campaign microsite
Transportation Partner
- Full branding — 1 caravan + 1 crew vehicle
- Brand across 11 states for 88 days
- Vehicles in all daily social media content
- Brand visible at all city stops
- Transportation Partner credit on collateral
- Brand in official documentary
Media Partner
- Official Media Partner — all materials
- First access to daily footage & interviews
- Rights to broadcast & publish across India
- Priority access — all 11 city stops
- Priority coverage — all 15+ war memorials
- Co-association with the official documentary
Event Sponsor
- [Brand] Event Sponsor credit at city stop
- Logo on all collaterals at the event stop
- Dedicated social media mention
- Branded activation at the event stop
- Logo on support vehicles — event leg
- Brand at nearest war memorial stop
Accommodation Partner
- Official Accommodation Partner — all materials
- Dedicated social media appreciation posts
- Logo on banners, standees & certificates
- Featured in behind-the-scenes content
- Brand acknowledged in documentary
Food Partner
- Credits across most materials & social media
- Product in athlete & crew meal content weekly
- Logo on collaterals & dedicated posts
- Brand in the official documentary
Hydration Partner
- Official Hydration Partner — all materials
- Product visible in all athlete content
- Endorsement by 5× Guinness World Record holder
- Dedicated product posts — all social channels
- Logo on event collaterals
- Product & brand in official documentary
Igniting theDreams of Young India
A movement for the students, the seekers, and the future-builders of our nation. Share your aspiration, and let it be carried across 5,000 km of Indian soil.
Connect With Us
- Partnerships & StrategyYasaswini M
- OperationsVikas Saroha
- The AthleteSufiya Sufi